Search Engine Optimization Tampa, Florida

Target your audience with the Tampa SEO experts

Would you like your web site to appear in the top of the search engine results pages for your most important keyword phrases?

Internet Adept - the leading Tampa SEO company - can help!

Search Engine Optimization (SEO) is the most proactive thing you can do to increase your visibility in the search engines. Search engine optimization can drive more qualified leads to your website by increasing your website's ranking in search engine results. SEO allows you access to a larger target audience. It drives people to your site during all phases of the buying cycle. It allows your brand to be 33% of users believe companies found in top search results are a major brand in their specific product/service category - indicating that top rankings transmit brand equity.top-of-mind (and top of the search results) when your target audience is ready to buy. And it draws in new customers from down the street and across the globe. Customers who need the products and services you offer. Right now.
Search engine optimization is an involved and continual process of analysis, evaluation, and experimentation with your website to maximize both the quantity and quality of traffic coming to your site from the major search engines.
Internet Adept offers several search engine optimization solutions to meet our clients' needs and expectations. Our Tampa search engine optimization firm will help you choose one that's right for your company and your individual search engine optimization needs.
Our Tampa SEO specialists will work with you through the entire search engine optimization process, starting with a long and honest look at your website in its current state. We will analyze the strengths and weaknesses of your site and work with you to improve your online presence in the major engines. Our Tampa search engine optimization staff will submit, track and analyze your results in order to achieve the ROI you're looking to attain.

Our basic search engine optimization package includes:

Website Analysis: Identify your website's current strengths and weaknesses so we can make the appropriate recommendations that will improve the sites positioning in the search engines and directories.
Keyword Research: Uncover which keywords and phrases will bring the most qualified traffic and conversions to your web site.
Meta-Tag Development: Create and deploy effective Title, Description & Keyword Tags.
Directory Submissions: Submit key sections of your web site to appear within the major online directories and niche directories.
Link Popularity Campaign: Increase and improve the quantity and quality of relevant external web sites that link to pages on your web site in order to enhance your site's visibility within search engines.
Website Content Optimization: Develop and enhance your web site's content to make your site more crawlable & indexable to search engines.
Ongoing Research and Industry Information: We keep you apprised of industry changes and new online marketing opportunities. We'll keep up with the rapidly changing search landscape so you don't have to.

Did you Know?

Each day, Internet users conduct more than 500 million searches on Google, MSN, AOL, Yahoo! and other major search engines.
91% of Internet users visit search engines.
78% of Internet users use search engines to research products.
84% of heavy Internet users - those accessing the Internet 11 times within seven days - have researched a future purchase on the Internet. Similarly, 84% purchased a product.
80% percent of American Internet users, (about 113 million adults), have searched on one or more of 17 health topics.

Web Design and Consultation

Build your website right the first time
At Internet Adept, we employ state-of-the-art web technology to ensure your Website is pleasing to the eye, quick to load, easily navigated as well as an effective marketing tool.

Search Engine Friendly Web Design

Equally important, we strategically design and develop each Website to rank prominently in the major search engines. We call this approach to Websites "Search Engine Friendly Design" - a unique mix of graphic design, web development and organic search engine optimization.

What Exactly Is Search Engine Friendly Web Site Design?

Search engine friendly Website design incorporates a user-friendly Website layout that is visually appealing to your audience, easily navigated and chock-full of well-written, useful information. And, all our sites facilitate frequent search engine spidering allowing crawlers to easily index the content, follow the Website's links, and measure the popularity of your Website.

Some Elements of Search Engine Friendly Web Design:

Eye-catching graphic design that appeals to your audience
Concise and meaningful web page content
Consistent and user-friendly and search engine friendly Website navigation
Appropriate use of Flash animation
Ethical search engine optimization techniques -- avoiding SPAM and other questionable SEO tactics

Online Media Campaigns

Reach out in new ways with creative internet marketing strategies
Internet Adept's online media planners stay on the cutting edge of Internet advertising, allowing you to take full advantage of all the marketing opportunities the web has to offer. Our thinking extends beyond banner ads to include content integration, rich media campaigns, opt-in e-mail marketing/newsletter sponsorships, and affiliate programs.
Our negotiation experience and policies ensure the lowest possible rates and always include aggressive cancellation clauses to stop waste immediately and increase ROI. Whether your goal is brand awareness, community building or direct customer acquisition, we have the tools and expertise to plan, launch, track and optimize your campaign into a viable and profitable marketing channel.

Link Building

Deliver the right combination of link building strategies you need to get top rankings

Why are links so important?

Link popularity is one of the most important factors search engines use in determining where you will rank in the search engine results (SERPs) for your keywords and phrases, as it helps them to determine how important or popular your site is and what its reputation is. In essence, the search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them."
What is link building? Link Building is the process of finding related/relevant websites and receiving a link from them to you. Natural linking occurs when a site has good content that others will link to without being asked. But to get these links, people have to know about you. It is a catch 22. Building links has become pretty sophisticated over the last couple of years. Today you need a mixture of links from many sources including articles, press releases, social media, directories and others.
How many links do you need to have? It depends on the individual keyword or phrase you are targeting, how the links are structured and your competition. The search engines look at inbound links as a popularity contest but more importantly, they are looking at the quality of the pages that are linking to you and the "anchor text" - the "clickable link" and what it says about the page that it links to. The key to linking is to have the right anchor text on a link that points to a page that has content using the same keyword phrase.
Link Building - an ongoing commitment. Linking is critical not only with your search engine placement, but also because it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you. However linking is not a once and you are done process. Generating new links is an ongoing process. Remember someone is always to trying to pass you in the search engines and if you stop getting new links you are probably signalling to the search engines that your site is getting stale.
Successfully implementing several link building strategies either through your efforts or through Internet Adept will deliver the right combination you need to get top rankings on Google and the other search engines as well.

Local Search Optimization

Can your products or services be found for your geographical location in the local search results on Google or Yahoo? No? Then you need local search optimization.

With the increasing importance of having an accessible, user and search engine friendly website, several critical factors are often overlooked with regards to local search optimization or local SEO. Internet Adept is the local search optimization expert to ensure your website's presence in local search results.
What is local search engine optimization? Local search has been done since the beginning of search but the term local search has just become prominent in the past year or so, because of the increase of search marketing and the adoption of local search by
A recent survey conducted by Kelsey Group-BisRate.com found that out of all online consumers surveyed about their online search habits:

More than 74% of survey respondents said that they had conducted local searches.
Among local search users, 27% of their total search behavior is for local information
Approximately 45% of local searches had buying intent
20% of all searches among this population are local merchants.

If your business depends upon your location - for example a Tampa salon or a New York City pizza store - a local search presence will help bring in local customers and can increase your online audience. One stat indictates "local intent is behind up to 40 percent of all online searches, even if the searcher doesn't explicitly indicate location."

Local SEO results differ from regular search engine results. If you do a search for "Tampa SEO Company" on Google Maps, Yahoo Local and Windows Live Local now each have a unique algorithm that works independently of the results in regular search queries. For example, when you look at most geo-targeted queries in Google, you now see local results which are then followed by the Google Search Results.
Did you know? A website that ranks poorly in a search results on lets say, Yahoo, can conversely rank very well on the local platform? For example, a Yahoo Local query for "Tampa bed and Breakfast" shows us a #1 result that conversely does not rank in the top 100 for the same query in Yahoo Search. You can research this for yourself, and look to your Website using your best keyword terms in both the local and regular search platform. You will see extremely different results for both. Thus, if you are a business that relies on location, you need local search optimization.

Complete Local Search Optimization Services

Internet Adept, the top Tampa local search experts, can help you optimize your website for the local search engines by executing on-site and off-site local search tactics including making your site local search compliant, strategic local directory entry, conducting a customer review campaign, and more.

Search Engine Suppression

Search Engine Suppression - the process of lowering a website’s search engine rankings for selected keywords by optimizing and increasing competing, lower ranking websites that are targeting the same keywords.
Although the term “search engine suppression” (or search engine ranking suppression) was recently developed by Internet Adept in 2008, the idea of suppressing a websites search engine rankings’ has been around for as long as “search engine optimization” (or SEO)which was approximately 1997. The importance of developing the term SES (or SERS) is that up until recently, it was often difficult to describe the service that SERS encompasses.
Search engine ranking suppression should not be confused with search engine reputation management (SERM). Although SERS is associated with SERM, it is only a small part of search engine reputation management. Other parts of reputation management include but are not limited to:

Blog and forum posting
Proactive negative domain purchasing
Confronting and rationalizing with negative posters
Pay Per Click advertising
Press release optimization

You might be asking yourself “why would you want to “suppress” a website’s rankings rather than just promote and increase your own website rankings?” It is thought that over 80% of all internet users don’t leave the front page of search engines. Google, the leading search engine, has 10 listings per page (a top 10). The main reason for search engine suppression is to combat negative internet articles or postings toward a business name or and individual person’s name, and push these negative website rankings off the front page (out of the top 10).
*Fictional example below
Let’s say you own a tanning lotion company and one of your employees gets in legal trouble during his personal time (having nothing to do with your suntan lotion company called Bikini Kitchen). If this “news” hits the internet, often times in these articles or postings, the website will mention the company name that this person worked for in addition to the negative information about the employee. This negative information can tarnish the company’s name even though the company wasn’t directly involved. Now, when an internet user searches the company’s name Bikini Kitchen, these negative postings can often rank in the top 10 on the search engines and hurt the reputation of the innocent party and potentially hurt the brand equity of the innocent party causing them to purchase tanning lotions from another company.
So, what is the process involved in suppressing an opposing website? Let’s say there is a negative posting ranking #9 on Google for the business name. We would then need to optimize just 2 lower ranking websites to jump this competing website to push it to #11 (2nd page). We don’t (and can’t) negatively optimize the competing site. The way we lower the ranking of the negative site is by promoting all closely ranked sites so they will jump this competing site and push it’s rankings down.
Search engine suppression can be complicated and is typically more difficult than traditional search engine optimization. Here’s why:

Traditional search engine optimization applies to the optimization of one site. Typically search engine suppression involves optimizing several sites.
Traditional SEO involves a client owned website. SES usually involves non-client owned sites.
With SES, often times one or more websites need to be created to combat the competing site. Typically, traditional clients only involve one client owned site.
New websites are often more difficult to get to the top of the search engines quickly.
The media often gravitates toward negative press which can give a competing website a natural advantage.

Press Release Optimization

Make your news visible to your target audience

Why is it important to optimize your press release?

Press release optimization is becoming an increasingly popular form of marketing. Just as optimizing your Website is vital to boost search rankings, so too is optimizing your company press releases.
Internet news aggregators direct visitors to news sources in the same way that search engines direct visitors to Websites. Therefore, it is more effective for a press release to be optimized. Internet Adept's press release services make your news visible to your target audience.

Press Release Keyword Research and Analysis

The optimization of your press release begins with keyword research and analysis. Internet Adept uses a proven process to analyze and research keywords appropriate to your press release. When researching keywords we review not only given keywords, but also similar keywords or variations on keywords. By extensively researching keywords for your SEO press release, we can suggest alternative keywords you may not have thought of, or may not have realized were popular in the given industry or target market.
Press releases should be written with two audiences in mind: the target audience and the news search engines. Once you have written your press release for your target audience, our press release service aids your company through press release optimization in following algorithms used by news search engines and thus ensures optimized press release submission.
Our SEO PR approach includes utilizing our robust web analytics package. Using web analytics, we track the effectiveness of your optimized press release. This press release service amplifies your message, reinforcing your call to action.

Benefits of Press Release Optimization

Improved visibility of your press release
Additional quality back links to relevant content on your website
Increased targeted traffic to your website

Internet Adept can optimize your press release to ensure that it reaches the widest possible audience and provides you with the largest possible benefit. We understand the importance of content and optimization of press releases, and can help your press release receive maximum exposure on the web.
If you have a press release to submit on the web, we are your complete press release service for press release optimization and press release submission.

Pay Per Click Advertising

Pay per click
Pay-Per-Click advertising, also known as PPC or paid search, is growing at a phenomenal rate. Global search engine marketing spending, dominated by PPC, is expected to reach $33 billion by 2010. What's the attraction? It's all about return on investment (ROI) - reaching B2C and B2B prospects and paying to play only when users actually click on an ad. The ability to connect with users is extraordinary whether they're researching products or poised to buy at that moment.
As a supplement to search engine optimization, PPC offers website marketers the critical and timely traffic that they desire.
Internet Adept can help you make the most of any pay per click advertising campaign - from keyword selection and testing ad copy to identifying conversion opportunities and performance tracking.
Here is a brief look at Internet Adept's pay-per-click process. We are committed to using a consistent methodology to deliver the highest value to clients:

Step 1: Business & Target Market Analysis

Goals & Objectives - Collaboration with you to establish pay per click goals and objectives and to produce a measurable ROI for the pay per click advertising program (i.e. cost per click, increased sales, more leads, etc.).
Website Analysis - Provide an analysis of visible text and source code to determine how well you are positioned for PPC and ROI, including conversion opportunities.
Competitive Analysis - Assess marketplace activity, including how effectively competitors are making use of pay per click services.

Step 2: Budget & Advertising

Budget Recommendations - Recommend monthly budget based on your likely needs, including target products and services.
Finalize Budget - Determine the final budget in conjunction with your organization's other marketing initiatives.
Media Selection - Determine the best fit for your campaigns, including Google AdWords and Yahoo! Search Marketing.

Step 3: Keyword and Ad Development

Campaign Organization - Development of a flow chart to determine the most effective way to categorize your keywords, ads and landing pages.
Keyword Analysis - Analysis and recommendation of keywords based on Internet user behavior trends (frequency and diversity of keyword phrases), including target market and demographics.
Keyword Selection - Approval of final keyword list based on our research, including your business needs, how people search on the Internet and competitors' activity.
Campaign Development - Establish campaigns and accounts with select media, including bid management software parameters.
Create Ads - Develop suitable ad copy (including tests) based on ROI objectives, landing pages and select media guidelines, including style and word count restrictions.

Step 4: Measurement and Reporting

Performance Tracking - Analysis of paid search trends, including ad impressions, clicks, cost per click (CPC), overall cost, average ad position, etc.
Strategic Reports - Client executive summary of activity as well as detailed charts and recommendations based on PPC tracking software and Web analytics.
Campaign Adjustments and Ongoing Measurement - Campaign updates as needed, including ad copy, landing pages, keywords, maximum cost per click, daily keyword budgets and bidding strategies.